On the Menu: Why People Really Buy, presented by Segra

Why People Really Buy

By the end of this session, participants should be able to explain how various psychological factors influence consumer behavior and decision-making. They will gain a deeper understanding of how internal thought processes, emotions, and perceptions can shape what, how, and why people choose to buy certain products or engage with certain brands.

In an effort to keep this event accessible, we will be offering a hybrid experience for participants. When checking out, be mindful to select between an “In-Person Ticket” and a “Zoom Ticket.” For those not located in NC, we welcome you to join us over Zoom.

Zoom Link: https://rtp-org.zoom.us/j/82743794344

Game Plan

11:30 a.m. | In-Person | Registration opens & lunch is available

11:50 a.m. | Virtual | Doors to the waiting room open

12:00 p.m. | Event begins

1:00 p.m. | Go on back to work!

Our Session Leader

Dr. LaTonya Steele is a seasoned educator and administrator with over two decades of experience in business education. She currently serves as the Director and Instructor of Business Administration at Durham Technical Community College in Durham, North Carolina. In this role, she oversees both curriculum and instruction for the college’s business programs, which include associate degrees, certificates, and continuing education offerings in areas such as entrepreneurship, management, and marketing.

Dr. Steele holds a Ph.D. in Management and has dedicated her career to teaching high school and adult learners within the community college system. She is a strong advocate for lifelong learning and is passionate about helping students achieve their academic and professional goals. Beyond her academic duties, Dr. Steele advises the Future Business Leaders of America (FBLA) Collegiate chapter at Durham Tech, guiding students in developing leadership and business skills through competitions, conferences, and networking opportunities.

In addition to her work in higher education, Dr. Steele is the Founder and Owner of Learning with Harmony, LLC, a company that produces educational children’s books and interactive activities aimed at early childhood development. Inspired by her granddaughter, Harmony, she created a book series to promote literacy and critical thinking skills among young learners.

Dr. Steele’s office is located in White Building 1, Room 133B, on Durham Tech’s main campus. She can be reached at steelel@durhamtech.edu or by phone at 919-536-7200, ext. 8064.

What’s On The Menu?

At Frontier RTP, we are constantly growing, and hope you will come along for the ride! We developed On the Menu as a way of helping you and your business grow to the next level, whatever that next level may be.

Each month, we offer a lunchtime workshop on a special topic related to small businesses or startups. On the Menu is taught by a diverse group of experts from around the Triangle (some of whom started their business here at Frontier RTP!) in a small group setting.

Our hope is that these workshops will not only be rich in content, but spark dialogue, start relationships, and make your lunch break meaningful. Did we mention there will be food? For those joining us in-person, there will be a free lunch available. If you are joining us virtually, we invite you to bring your lunch to the Zoom. No shame in eating with your camera on!

We want you to easily access our events and webinars. Please reach out to us with accommodation requests at programming@rtp.org and we’ll do our best to facilitate.

This month’s Presenting Sponsor is Segra.

Note: By registering and participating in this event, you consent to the recording of your likeness, image, and/or voice and authorize Frontier RTP to use photographs, video, and audio recordings containing your likeness, image, and/or voice in any medium for any purpose.