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SUMMARY:On the Menu: 5 Things You Aren’t Talking About in Your Marketing, But Should
DESCRIPTION:\nIf you’ve rewritten your bio more times than you can count and it’s still not quite right — this session is for you.\nNot because your marketing is broken. Because your expertise is stronger than the language describing it. You’re already doing remarkable work. Your clients are very happy. But somewhere between that and your website, your LinkedIn, your elevator pitch — something gets lost. And the clients who would have been a perfect fit? They couldn’t quite find you.\nIn this session, Beth Hess, brand language strategist and author of Already Amazing, walks you through five elements already inside you that your ideal clients are actively looking for — and almost certainly not finding in your current marketing. This isn’t about more content or a bigger budget. It’s about saying the thing that makes the right person stop and think: that’s exactly who I need.\n\nWhat Will Be Covered.\n\n\nWhy your ideal clients can’t find you — and why the invisibility goes both ways\nThe five elements of your Amazingness and how each one functions as a marketing signal\nWhy what feels effortless to you is often the most valuable thing you’re not saying\nHow to move your marketing from explaining what you do to declaring who you are\nWhat changes when your language is finally accurate\n\nKey Questions Addressed\n\nWhy does my marketing feel like it’s reaching everyone except the right people?\nWhat makes me different — and how do I actually say it without sounding like everyone else?\nWhy do I keep attracting clients who are almost the right fit, but not quite?\nHow do I talk about myself without feeling like I’m bragging?\n\nSkills Attendees Will Sharpen\n\nIdentifying the “only-you” signals hiding in plain sight in their own expertise\nTranslating what feels effortless into language their ideal clients recognize immediately\nMoving from broadly appealing to specifically magnetic\nRecognizing where their current marketing is diluting their real value\n\n\nGame Plan\n11:30 a.m. | In-Person | Check-In opens and lunch is available\n12:00 p.m. | Event begins\n1:00 p.m. | Go on back to work!\nOur Session Leader\nBeth Hess ( https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Flinkedin.com%2Fin%2Fbethbuildsbrands%2F&data=05%7C02%7Ckolanko%40rtp.org%7C90b2ce90ae5d4584ab5408de9e588d82%7C8a1b719a935847a3b32cb878c03f4d97%7C0%7C0%7C639122300520369146%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=uhrD3xhJNd2E2ik4%2FPhRtQe%2F2mR5Iu5jjIT8cFkqUv8%3D&reserved=0 ) is a brand language strategist and the founder of Keys to Your Brand Consulting ( https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fkeystoyourbrand.com%2F&data=05%7C02%7Ckolanko%40rtp.org%7C90b2ce90ae5d4584ab5408de9e588d82%7C8a1b719a935847a3b32cb878c03f4d97%7C0%7C0%7C639122300520361058%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=owbdd9PuU3iChSbE131mVpt3BbSvHyyMSo1YvgnUtb4%3D&reserved=0 ). With a background in journalism, she’s built a career around one skill: hearing what people mean, not just what they say — and translating it into language that attracts exactly the right clients. She’s the author of Already Amazing and the creator of the Brand Language System, a messaging foundation designed to hold steady across time, platforms, people, and pressure. Her clients stop explaining themselves and start being recognized.\nWhat’s On The Menu?\nAt Frontier RTP, we are constantly growing, and hope you will come along for the ride! We developed On the Menu as a way of helping you and your business grow to the next level, whatever that next level may be.\nEach month, we offer a lunchtime workshop on a special topic related to small businesses or startups. On the Menu is taught by a diverse group of experts from around the Triangle (some of whom started their business here at Frontier RTP!) in a small group setting. \nOur hope is that these workshops will not only be rich in content, but spark dialogue, start relationships, and make your lunch break meaningful. Did we mention there will be food? For those joining us in-person, there will be a free lunch available. If you are joining us virtually, we invite you to bring your lunch to the Zoom. No shame in eating with your camera on!\nWe want you to easily access our events and webinars. Please reach out to us with accommodation requests at programming@rtp.org ( mailto:programming@rtp.org ) and we’ll do our best to facilitate.\n\n      \n        \n        \n      \n    \nNote: By registering and participating in this event, you consent to the recording of your likeness, image, and/or voice and authorize Frontier RTP to use photographs, video, and audio recordings containing your likeness, image, and/or voice in any medium for any purpose.\n
URL:https://frontier.rtp.org/calendar/on-the-menu-2026-7-22/
CATEGORIES:On the Menu
LOCATION:800 Park Offices Drive, Durham, NC 27713
ATTACH;FMTTYPE=image/png:https://frontier.rtp.org/wp-content/uploads/sites/2/2026/04/Beth-Hess.png
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